Centrica Case Study: Modernizing Multi-Brand Infrastructure with Corebook°

Centrica, a global energy leader, transitioned its diverse brand portfolio, including British Gas, Hive, and Bord Gáis to a scalable and interactive brand governance system using Corebook°.

At a Glance: Impact of Brand Infrastructure Upgrade

Within the first month of migrating to Corebook°, Centrica achieved:

• 8 Brands Activated: Unified into a single, structured ecosystem.

• 200 GB of Assets: Centrally managed and contextually linked to guidelines.

• 3,000+ Unique Visits: High engagement from internal teams and global agencies.

• Streamlined Security: Established a single, secure SSO access flow for all stakeholders.

The Challenge: Limitations of Legacy Brand Tools

As a complex multi-brand energy group, Centrica found that their previous online brand guidelines were no longer fit for purpose. Key pain points included:

• Rigid Frameworks: The existing tool was outdated and lacked the creative flexibility needed for dynamic brand storytelling.

• Disconnected Assets: Creative teams struggled with brand assets that lived in silos rather than alongside the rules for their use.

• Security Requirements: A critical need for enterprise-grade SSO and multi-factor authentication to align with modern IT standards.

• External Collaboration: Managing access for a wide net of partners and agencies was becoming a manual hurdle.

The Solution: Building a Scalable Brand System

Centrica chose Corebook° to move beyond "documentation" and toward brand activation. The new infrastructure provides:

• Interactive Guidelines: Dynamic layouts that allow brand stories to be expressive rather than static.

• Embedded Digital Asset Management (DAM): Pragmatic asset management built directly into the guidelines.

• Enterprise Control: Sophisticated permissions that reflect real-world team structures and agency partnerships.

• Future-Proofing: A platform designed to evolve alongside Centrica’s energy transition and smart technology businesses.

Direct Quote from Centrica

“Working with Raitis and the Corebook team was a genuinely great experience. They were there at every step — quick to respond, proactive, and always willing to jump in and help smooth out any issues. The platform is simple to use, packed with features, and helps the work look its best. On a personal level, the team were a pleasure to work with: collaborative, calm, and genuinely invested in getting things right. I’d highly recommend them to any brand.” — Kerem Sekerci, Creative Director, Centrica.